From July 28 to 31, 2023, the 20th China Joy exhibition will be held in Pudong, Shanghai. China International Digital Interactive Entertainment Expo (referred to as ChinaJoy) is one of the most well-known and influential annual events in the field of digital entertainment in the world today. ChinaJoy covers a wide range of digital entertainment fields such as games, animation, Internet film and television, Internet music, Internet literature, eSports, trendy toys, intelligent entertainment software and hardware, etc., presenting the development of digital entertainment industry driven by new technology in a panoramic view. It presents a panoramic view of the development of digital entertainment industry powered by new technology and comprehensively shows the latest development achievements of the global digital entertainment industry.
Kailh brought a variety of switch to the eSmart booth number E6-S601, and the well-known Ice Cream series switch and Knowledge were displayed on the site. Especially the long-awaited spring series, which collects all four seasons in this exhibition! Kaihua also invited three peripheral brands, Amilo, Lofi, and Black Canyon, to join us on the show floor and give away goodies to our fans.
Kailh brought a variety of switch to the eSmart booth number E6-S601, and the well-known Ice Cream series switch and Knowledge were displayed on the site. Especially the long-awaited spring series, which collects all four seasons in this exhibition! Kaihua also invited three peripheral brands, Amilo, Lofi, and Black Canyon, to join us on the show floor and give away goodies to our fans.
There were three major switch on the show floor, namely the Silent Switch & Choc Switch Zone, the Knowledge Series Zone, and the Ice Cream Series Zone. Each area corresponds to the design style of the axle body, and each has its own unique recognizability. The booth as a whole is presented in the gaming style, with the classic Kaihua red and black colors, which looks young and trendy, and simple and atmospheric.
The Knowledge Series exhibition area corresponds to the scenery of spring, summer, fall and winter, so you can view the four seasons. The ice-cream exhibition area is more relevant, with egg roll cones filled with ice-cream axes, and the fresh and cute ice-cream truck is very eye-catching.
Three major games were also set up, with rich prizes prepared on site, and anyone who participated in the games had a chance to win gifts. The huge axle wall is the "net red" punch card wall of the whole exhibition area, and many fans and friends stayed in front of the punch card wall to take photos. Behind the wall is the "customized experience" game area, providing a variety of parts, fans can DIY their own mechanical shaft.
In this ChinaJoy event, we witnessed the bright light of the video game industry. In this platform of communication and sharing among many game enthusiasts, we felt the passion and pursuit of young people for peripherals, which made us even more determined to push the peripherals industry forward. Thanks to the fans and friends who came to participate and support, this ChinaJoy was a great success! It ended perfectly! Let's look forward to the next CHINAJOY, Kailh will bring more innovations and breakthroughs.
